Coupon Redemption: The Key to Success for SMB

This week on the cover of Ad Age there are two great article about Coupon Redemption rates and the fact that everyone wants to be Groupon. The interesting fact is that Coupon Redemption rates continue to rise and no one talks about this and who the SMB can continue to use this to drive business to their doors. The key to all advertising is the get the cash register to ring, period. David Ogilvy was the largest fan of direct response advertising and the fact that the Direct Response Agencies were they only ones that truly knew what they were doing and what their success or failure rates were. Today more than ever advertising must pay for itself and be measurable.

Secondly with so many shiny new objections that are available and at our disposal has marketers we must be vigilant on what works and what makes the cash register ring.

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