Is Social Media a Media or Something Else

I have been thinking a ton about this over the past few weeks. months and days. The biggest question I have is: “Is social media a media or just a platform to extend the conversation further?”  The second part of the question is how do I layer social media in with traditional media so the two a synergistic.  To me the best option is to move the leads that I create from my traditional media to my social media platforms and continue and enhance the conversations there. The key is to make a meaningful first connection to gain the acceptance and right to move the conversation forward to other media platforms.


On a side note, I am writing my second book on SMB’s that have used Social Media to grow their business exponentially. if you have any case studies and would like to share to be interviewed for this book please let me know. Secondly, if you have anyone that would like to read this blog please forward it to them.


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