Patience The Golden Virture of Business Dev

Patience. Many times it is referred to has a golden virtue. Do we have it, I think today has Bus Dev, Marketer and Sales Professionals we feel such pressure to make things (anything) happen that we have no patience. Their are times that I ask myself what is the appropriate amount of time to devote to new leads, prospects, projects.

In today’s immediate gratification world we are constantly looking for something to happen fast, right now, this minute. Do we move away from social media activities, lead generation programs and marketing campaigns because we have no time for patience to wait. In Seth Godin’s book The Dip there is a dip downward before we are on the trajectory upward. We need to have the patience for the dip to get to the “good stuff”.

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