What is Business Development anyway?

What is business development? It depends on your point of view.

Wikipedia defines business development this way: “In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets.”

The reality is that “business development” encompasses everything a business needs in order to grow.  But why do so many struggle with it or just do it badly? There is no pill, book, fast start guide, or app for this. Just good old fashion work. salesmenship and thinking about the customer and what their needs are or what their needs may be.

It is the life blood of any company new or old and needs to be on the forefront of every ones mind at all time.

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