If Advertising Fails Why does the Media Get the Blame

Many times we from people who the ad failed so the media that they used must not work. But when you look at the add it had no compeling reason for the reader to stop what they were doing and to call or email or send in for more information. It may have been a poorly designed direct mail piece or a newspaper ad. But you will never hear that the ad did not work just the media does not work.

Before we jump to say that the media were are using does or does not work, lets evaluate the advertising that we are creating also. Does it compel our target audience to take action? If not this may be the reason.

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