What we can learn from the Greatest Marketer in the world Santa Claus

While reflecting about this holiday season and Christmas and Santa Claus I realized that there is no better marketer then Santa Claus. Lets break down what he does better than everyone and what we can learn and apply to our business or non-profits.

The Power of The Story:

Santa Claus does it better than all. His stories are carried from generation to generation either via print or the spoke word. His stories have the held us captivate had young and old. We watch them on TV, read them in books, and listen to them on the Radio and share then with our children. Need I say more about the power of stories?

Get Close to Your Customers:

Who does it better then Santa; we wait in line over hours to sit on Santa’s lap to tell him what we want for Christmas. We write letters to him every year and send them to him. We can twit him, Face book friend or email him. There is no one better at soliciting input and requests from his customers.

Customer Selection:

Need I say more the Good List and The Naughty List? He targets his customer base and only serves those that fit his target categories and spend no time and energy serving the Naughty List. We can all learn from this targeting to maximize our return on investments by targeting and choosing to serve only the best customers.

The Power of Social Media and The Web:

We can track his flight all Christmas eve on the web; we communicate him via twitter, Facebook and other sites. Santa has truly immersed himself in the power of the web and social media, which are they way his younger customers, want to communicate with him.


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