The Yin and Yang of Social Media

Does there need to be some filter for truth with social media. In looking over Yelp comments for clients you wonder how many of them are true. When reading reviews on Amazon you wonder how many of them are just from friends or requests. There needs to be some filter for truth, we should not allow posts that are vents, rants and untrue, that are from friends or solicited or are not true or based on actual experiences.

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