If Direct Mail is Dead why does Google use it?

Lately the activity in my mailbox both home and in the office has increased. Yes, direct mail is still alive. In fact it is alive and well and growing by leaps and bounds.

Whenever anyone says that Direct Mail is dead I remind them that Google uses it 3-5 times a month to my office and other offices in our building to grow their business. Yest that is right the worlds dominate player in the world of internet marketing uses direct mail for lead generation. Let me let that sink in for a few minutes. Google uses Direct Mail to grow. If Google is doing it shouldn’t you be doing it for your business? I think you know the answer already.

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