What is the next wave of creative disruption in marketing

This week I read that Diet Coke surpassed Pepsi has the number two selling soft drink. I grew up during the Pepsi challenge and remember when Coke introduced New Coke then pulled it back. So I was wondering what happen to Pepsi along the way

The Pepsi Challenge was unique, it was fresh and it worked. It changed the conversation.

What is the next wave of creative disruption in marketing? Mobile, QR Codes, New Alternative Types of Group Buying Sites. Local, Hyper Local, Buy Local. I don’t know but I have some ideas and would love to hear yours.

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