Why you should dare to be different.

Spending as much time as I do on local advertising: thinking about it, studying it, dissecting it, wondering why about it. In fact it is probably every waking moment when I am not with my family.

What I see is that it is the same old, same  old, no one is doing anything that is different. Take any ad that you see and remove the company name and phone, and it is interchangeable. No one is different, their is no value prop. No USP. No Call to Action other than call us today.

Spend some time with your ads and see if there is anything different about them. Why should the prospect pick up the phone to call you vs everyone else, or doing nothing.

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