Yesterday I wrote that social was over- Barron’s agrees with me

Yesterday I posted that I thought that social media media was over.. Today while buying coffee and tomatoes at Jewel I looked at the cover of Barron’s and the title was the Social Media Bubble. There position was that the IPO’s for social media companies are all over valued.

What still need to be explored is where does social work, where does it make sense for both local business and national brands. Who is having success with using it has a portion of their marketing mix. But what along with their social media strategy is working.

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