Archive for March, 2012

The road traveled

March 24, 2012

I have loved road trips my entire life, especially spring break road trips. This week  the family and packed up the SUV dropped off the dog and headed too visit my wife’s sister family in Colorado. Last night we stayed over night in Lincoln Nebraska and had a great time touring the campus. Relived our college days traveling down Greek Row Nd Dom got to see their football stadium overall a great family bonding day looking forward to our second day

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Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

The Ten Thousand Dollar Postard- Reprint

March 12, 2012

The Ten Thousand Dollar Postard- Reprint.

The Ten Thousand Dollar Postacard- Reprint

March 12, 2012

The Ten Thousand Dollar Postcard

March 11, 2012 • By  • In Make Money

 

I still look forward to getting good ole fashion US Mail. There is a child-like excitement about holding, opening, and reading mail. AND in the day and age of email onslaught, direct mail can make you pay attention.

About a year ago I had just moved. I kept thinking we need to get some things organized…but I kept putting it off.  Boom — the mail arrives on a Wednesday and in it is this postcard. Why did it get my attention?

I was in pain. I needed help organizing and there it was in front of me. I went on to call this organizer and spent thousands of dollars with her. She was wonderful and efficient. She, in turn, joined my 10k program to build a new business of her own and we developed a wonderful relationship.

THAT direct mail postcard generated almost $20,000.

So…think about shaking things up a bit and send some direct mail. Here are some tips to make your direct mail pieces effective:

  1. Keep the message simple. Include one pain solving statement like: Are the boxes still not unpacked? Still can’t fit in your jeans? Not enough clients to keep the doors open?
  2. Give a specific call to action. Don’t tell the reader ten different steps to take or give options. Make it like a simple road map. Examples: For a free consultation ($400 value) before January 1st call:XXX-XXX-XXXX, or Email X in the next 7 days and receive a free gift of X
  3. Make it pop! Once I put a photo of myself holding a roll of toilet paper. Consider a cool piece of art or anything that pops and makes your message stand out.
  4. A few mailers are better than one. Consider following up and have a series of mailers as opposed to just one hit.
  5. Get diverse. Think packages, postcards, envelopes, odd size postcards, or any other variation. Mix it up to get more attention and more opens.

Consider combining direct mail with other approaches like email marketing, video, and social media…lots of different touches work best.

Suzanne Evans, owner and founder of Suzanne Evans Coaching, LLC, is the tell-it-like-it-is, no fluff boss of business building. She supports, coaches, and teaches over 30,000 women enrolled in her wealth and business building programs.

Having surpassed the seven figure mark herself in just over three years, she’s coached her private clients to total revenues exceeding 8  million dollars. This year she will launch her “Global Impact Project”, a not for profit serving women worldwide in education, entrepreneurship, and equality.

For more information about Suzanne Evans, visit her website at suzanneevans.org.

Why I will never run a non direct response ads

March 3, 2012

Every mailing that RSVP Chicago does, we allow clients or their agencies to slide in non-direct response ads in our RSVP Chicago publication. And you know what happens, nothing at all. The phone does not ring, they get no calls and then we have to change the creative to be response driven.

How do we fix the ad you might ask? With a call to action, powerful headlines and benefit to the reader, message to market match with an images that speaks to the target audience. The way advertising is supposed to be done. That is how. So no more am I allowing creative that will not work to pass through our office brought to us by other agencies. Trust me I am doing all of us a favor.