Why I will never run a non direct response ads

Every mailing that RSVP Chicago does, we allow clients or their agencies to slide in non-direct response ads in our RSVP Chicago publication. And you know what happens, nothing at all. The phone does not ring, they get no calls and then we have to change the creative to be response driven.

How do we fix the ad you might ask? With a call to action, powerful headlines and benefit to the reader, message to market match with an images that speaks to the target audience. The way advertising is supposed to be done. That is how. So no more am I allowing creative that will not work to pass through our office brought to us by other agencies. Trust me I am doing all of us a favor.


Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: