Why I will never run a non direct response ads

Every mailing that RSVP Chicago does, we allow clients or their agencies to slide in non-direct response ads in our RSVP Chicago publication. And you know what happens, nothing at all. The phone does not ring, they get no calls and then we have to change the creative to be response driven.

How do we fix the ad you might ask? With a call to action, powerful headlines and benefit to the reader, message to market match with an images that speaks to the target audience. The way advertising is supposed to be done. That is how. So no more am I allowing creative that will not work to pass through our office brought to us by other agencies. Trust me I am doing all of us a favor.

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