Archive for November, 2013

What is your business thankful for this Year?

November 25, 2013

Yes that is correct, what is your business thankful for this holiday season and year? is is more customer, better cash flow, new sources of leads? That question is more tactical, I want to get more strategical.

You got into business for a higher calling, a bigger purpose, a desire to do something great, bigger, better. What did you want to do when you started. What makes it worth all the late nights, scared weekends etc.

What are you thankful for? What give you purpose and passion? What drive you?

Why are Direct Mail Still Rocks for SMB’s

November 20, 2013

A great post from Allen Rosen’s Fall Newsletter

 

“Online marketing, which includes electronic ads, targeted emails and
revenues from selling information to brokers, is about a $62 billion
industry.”
Kenneth Roseborough, owner of Money Mailer in Maryland reports
that “People get caught up in the digital age, but they find they have
to go back to paper. A lot of people want to see something in their
hand like a coupon, and not just an electronic image on their
smartphone or other device.
“Coupons are particularly effective as customers seek better value in
leaner times.”
There’s another reason to use direct mail. The study says, “The
electronic advertising industry has come under fire recently as
officials and others cite concerns over privacy in using targeted
emails that pick up characteristics of online users through “cookies”
— electronic tracking messages — and other methods.”
“New regulations that would stop the exchange of electronic data due
to privacy and other concerns would affect $110 billion in revenue to
the U.S. economy and 478,000 jobs.”
Mark Twain once wrote, “Put all your eggs in one basket and then
watch that basket!”
But that’s just not a good idea in marketing. Clients who integrate
social and digital marketing and direct mail usually have far better
returns than just one media.

The Where of your Business

November 17, 2013

Where is your business? Where should your business be? Where do you want your business to go? Where should your business be going? Where does your mission want you to go? Where do you sell to your customers? Where do they buy? Where should your business go? Where do their customers buy? Where should your business be? Where should you be with your business?

The Where of Your Business

November 17, 2013

The Where if your business. Where do you customers buy your product? Where do they consume your product? Where do their customers use your product? Where do you sell your product? Where do you want to sell your product? Where should your product be sold? Where do you want to take your business? Where do your customers want you to take your business? Where do your serve your customers?

Help for your Small Buiness

November 14, 2013

MAXIMIZE YOUR BUSINESS’ EXPOSURE ON NOVEMBER 30!

Since 2010, Small Business Saturday has been encouraging shoppers across the country to shop small and invest their hard-earned dollars into the local community to support the backbone of America’s economy. Typically nestled between Black Friday and Cyber Monday, this year’s Small Business Saturday falls on November 30.

If you need help we would be more than happy to assist you (Blatant Sales Pitch Here) contact us at nick@rsvpchicago.com

Help for your Small Business for Small Business Saturday

November 14, 2013

MAXIMIZE YOUR BUSINESS’ EXPOSURE ON NOVEMBER 30!

Since 2010, Small Business Saturday has been encouraging shoppers across the country to shop small and invest their hard-earned dollars into the local community to support the backbone of America’s economy. Typically nestled between Black Friday and Cyber Monday, this year’s Small Business Saturday falls on November 30.

This month is filled with promotional opportunities and we are here to help if you need it. (Blatant Sales Pitch Here) let me know if you need any assistance nick@rsvpchicago.com.

Some thoughts about the offer Courtesy of Target Market Magazine

November 12, 2013
  • “It’s the offer, stupid.” —Bob Hacker
  • “If you want to dramatically increase your response, dramatically improve your offer.” —Axel Andersson
  • “The right offer should be so attractive only a lunatic would say no.” —Claude Hopkins
  • Give the reader a chance to make a deal with you-not tomorrow or next week, but RIGHT AWAY.” —Maxwell Sackheim
  • “Make it easier to say yes than to say no.” —Maxwell Sackheim
  • “It must be a bargain in one form or another.” —Maxwell Sackheim
  • “The computer is a moron.” —Peter Drucker
  • If you can come up with a two-word description of business model (e.g., “Cheap MIPS,”) you are brilliant.
  • Tim Prunk beat my favorite business model description by four words—Jay Leno’s “Write joke. Tell joke. Get check.”

These are courtesy of Denny Hatch, Target Market

The When of Your Business

November 4, 2013

Ok so you can get the theme going here… Today we are talking about the When of Your Business. When do you customers buy your products and services? When do they use them? When do their customers use them? When do they begin to think about your products and services? When does it carry out your mission?