Archive for the ‘Business Development’ Category

Why I love the SaleHack Conference

April 10, 2014

This week I have been devouring the 2013 Sale Hack Conference feel free to connect with this link to see what I am talking about https://www.udemy.com/sales-hacking-introduction. The premise is put together by Aaron Ross, one of the best thought leaders in sales that I know of. The Udemy platform is a great concept which is a platform for sharing your information either for free or for a small fee.

Now back to sales hacker it is a bunch of people sharing their information and wanting to make the sales process better and giving more to their clients and prospects. Which is a must watch for all.

Why are Direct Mail Still Rocks for SMB’s

November 20, 2013

A great post from Allen Rosen’s Fall Newsletter

 

“Online marketing, which includes electronic ads, targeted emails and
revenues from selling information to brokers, is about a $62 billion
industry.”
Kenneth Roseborough, owner of Money Mailer in Maryland reports
that “People get caught up in the digital age, but they find they have
to go back to paper. A lot of people want to see something in their
hand like a coupon, and not just an electronic image on their
smartphone or other device.
“Coupons are particularly effective as customers seek better value in
leaner times.”
There’s another reason to use direct mail. The study says, “The
electronic advertising industry has come under fire recently as
officials and others cite concerns over privacy in using targeted
emails that pick up characteristics of online users through “cookies”
— electronic tracking messages — and other methods.”
“New regulations that would stop the exchange of electronic data due
to privacy and other concerns would affect $110 billion in revenue to
the U.S. economy and 478,000 jobs.”
Mark Twain once wrote, “Put all your eggs in one basket and then
watch that basket!”
But that’s just not a good idea in marketing. Clients who integrate
social and digital marketing and direct mail usually have far better
returns than just one media.

The Where of your Business

November 17, 2013

Where is your business? Where should your business be? Where do you want your business to go? Where should your business be going? Where does your mission want you to go? Where do you sell to your customers? Where do they buy? Where should your business go? Where do their customers buy? Where should your business be? Where should you be with your business?

The Where of Your Business

November 17, 2013

The Where if your business. Where do you customers buy your product? Where do they consume your product? Where do their customers use your product? Where do you sell your product? Where do you want to sell your product? Where should your product be sold? Where do you want to take your business? Where do your customers want you to take your business? Where do your serve your customers?

A reprint I wanted to Share from Tell All Marketing Blog my new favorite

January 12, 2013

Reprinted from Tell All Marketing Blog

http://tellallmarketing.com/blog

Consumers Say: Most Marketing is ‘A Bunch of B.S.’

October 24, 2012

By Ray Schultz

Consumers and marketers look at the world through different lenses.

Over half of all consumers feel that most marketing is “a bunch of B.S.,” according to a new survey by Adobe. Worse, they rank advertising and marketing among the least four valuable professions to society.

But the two sides are closer than you might think. Marketers are even more likely to place their jobs in the bottom four. And like consumers, they favor traditional media over online.

Of the consumers surveyed, 45% prefer to see ads in print magazines and 23% on their favorite TV shows. Only 11% would rather view Web ads.

And while they’re engaged in social media, they wish the networks had “dislike” buttons, not just “like.” Marketers largely feel the same way.

Meanwhile, consumers are not much moved when a friend “likes” a product on a social network.

The largest percentage, 35%, said they would do nothing. Another 20% “do not visit social networking sites.” Still, 29% would check out the product and 14% would visit its Web site.

But there’s the rub. Only 2% would buy it. And 1% would de-friend the person who liked the product.

In general, 45% of the consumers polled say that traditional media is best for marketing and advertising. Next on the list are family/friends/coworkers (36%) and consumer forums/publications (28%). While their numbers are lower, marketers put their choices in the same order.

However, marketers are more likely than consumers to favor company sites, news sites, company social media pages and industry publications are the best ad channels.

Overall, consumers pay less attention to ads than they do the speed limit. Spouses, dentists, bosses, parents, kids and teachers all get more notice. Ads in apps and games are all but ignored.

What do consumer want to see in advertising?

First, they think ads should “tell a unique story, not just try to sell something.’ They prefer videos to the written word, user product reviews to ads and in-store experiences over online.

Here are some more factoids:

  • 94% of the consumers believe marketing is strategic, compared with 98% of the marketers. The numbers are similar for the question of whether marketing drives sales.
  • 69% of consumers uses social media, compared with 83% of marketers.
  • Consumers believe that women are more susceptible to advertising than men.

Adobe surveyed 1,250 people, including 1,000 consumers and 250 marketing decision makers in the U.S.

Consumers agree that:

  • Advertisements should tell a unique story, not just try to sell—73%
  • Video is worth 1,000 words—67%
  • User product reviews are the best source of truth—67%
  • In-store experiences trump online experience—67%
  • Televisions commercials are more effective than online—66%
  • People buy what celebrities wear/like—57%
  • The Super Bowl is the best advertising opportunity of the year—57%
  • Web banner advertisements do not work—54%
  • Most marketing is a bunch of B.S.—53%
  • Beautiful advertising is more effective—51%
  • Online advertising is creepy and stalks you—46%
  • Advertising works between on women than on men—44%
  • Online advertising isn’t effective—30%
  • No one watches TV commercials anymore—27%
  • All ‘likes’ are good in social media—22%
  • Every brand needs a funny viral video—19%
  • Advertising works better on men than women—12%

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Why you should dare to be different.

June 17, 2011

Spending as much time as I do on local advertising: thinking about it, studying it, dissecting it, wondering why about it. In fact it is probably every waking moment when I am not with my family.

What I see is that it is the same old, same  old, no one is doing anything that is different. Take any ad that you see and remove the company name and phone, and it is interchangeable. No one is different, their is no value prop. No USP. No Call to Action other than call us today.

Spend some time with your ads and see if there is anything different about them. Why should the prospect pick up the phone to call you vs everyone else, or doing nothing.

What is the best question to ask ourselves

May 13, 2011

Ok, I have been a bad blogger, I have not posted in a while.

Today I was reading a LI post about what is the best question to ask ourselves before going into a sales meeting/call? Tom Black posted How can I help this client. I could not agree more.

The more I thought about it I think that is the most important question to ask before anything. How can I help my child be a better person. How can I help my wife? How can I help my company grow?

As I am typing this the Bulls have won their game against the Hawks and are moving to the conference finals. The anouncers kept saying that the Bulls were a very giving team, very unselfish. The asked themselves How Can I help my team mate be successful and help the organization win.
I am going to ask, how can I help/serve more than anything else.

What is Business Development anyway?

November 29, 2010

What is business development? It depends on your point of view.

Wikipedia defines business development this way: “In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets.”

The reality is that “business development” encompasses everything a business needs in order to grow.  But why do so many struggle with it or just do it badly? There is no pill, book, fast start guide, or app for this. Just good old fashion work. salesmenship and thinking about the customer and what their needs are or what their needs may be.

It is the life blood of any company new or old and needs to be on the forefront of every ones mind at all time.