Archive for the ‘daily deals’ Category

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Disruptive Solutions What is next on the horizon

January 29, 2012

I have been thinking a ton lately about disruptive solutions and what may be next on the horizons especially for SMB marketplace. Groupon hit the world by storm, does it have long-term legs can it go the distance? Time will tell for both business and the marketplace. Obviously Amazon continues to change the way we shop. Methods changed Soap (talk about changing a commoditized product). What is next out there? What needs disruptive change.. Do we even know or does it just hit us and then hit a tipping  point.

I spend most of my time in the Small to Medium size business (SMB’s) and we think every day how can we help them get their marketing message to their target audience and grow you revenues. For some it is about survival for others it is about going to the next level. But every day we try to come up with solutions that will help them. But what I want to come up with is what is really disruptive what will really change the world of marketing for the good. Or maybe there is not one

Interesting Addition to Amazon’s Review Process

November 25, 2011

In looking at some items on Amazon the other day, I noticed the button on Verified Purchaser Review and I fell in love with it immediately. The biggest complainant/question that most people have with Amazon reviews (in fact all Review Websites) is that most  people who review a book are plugs, they have not purchases the book and our nothing more than a friend of the author or have an axe to grind with the book or product.

However this is now all gone away. Well done Amazon, Yelp maybe you can learn a thing or two from just. Just a thought.

What is happending to daily deal sites… Part 2

September 6, 2011

Last week I forgot to mention that Yelp also cancelled their daily deal sites.  I usually do not pay attention to anything to do with Yelp for many reason, look to later posts, but this one they got right.

Their CEO stated that he did not see a sustainable business model where you are given away half the revenue. I could not agree more.