Archive for the ‘Direct Response’ Category

Why everyone should be a marketer

March 9, 2015

The world revolves around trade, commerce, selling and marketing. I have been involved in marketing and sales from a young age of 13 with my first business of Flyer Distribution. Since then I have been a sales person, marketer, corporate marketer, marketing educator at the Undergraduate and Graduate and then then marketer again. Here is the one thing that I have learned.

You can never take your eye off the marketing throttle, and you must have the lead flow, marketing funnel constantly being filled. Now that is easy to say but hard to do.

The simplicity of the statement the complexity of the statement. Sales is the Parent of Marketing according to Eban Pagen, marketing is sales that has been stylized across many mediums so that we can talk to many people vs 1:1.

Packaging, tools that you use, social media, traditional media, TV, direct mail, branding is is all there and should all be used.

Everything we do is marketing first and foremost.

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Why I love the SaleHack Conference

April 10, 2014

This week I have been devouring the 2013 Sale Hack Conference feel free to connect with this link to see what I am talking about https://www.udemy.com/sales-hacking-introduction. The premise is put together by Aaron Ross, one of the best thought leaders in sales that I know of. The Udemy platform is a great concept which is a platform for sharing your information either for free or for a small fee.

Now back to sales hacker it is a bunch of people sharing their information and wanting to make the sales process better and giving more to their clients and prospects. Which is a must watch for all.

Why are Direct Mail Still Rocks for SMB’s

November 20, 2013

A great post from Allen Rosen’s Fall Newsletter

 

“Online marketing, which includes electronic ads, targeted emails and
revenues from selling information to brokers, is about a $62 billion
industry.”
Kenneth Roseborough, owner of Money Mailer in Maryland reports
that “People get caught up in the digital age, but they find they have
to go back to paper. A lot of people want to see something in their
hand like a coupon, and not just an electronic image on their
smartphone or other device.
“Coupons are particularly effective as customers seek better value in
leaner times.”
There’s another reason to use direct mail. The study says, “The
electronic advertising industry has come under fire recently as
officials and others cite concerns over privacy in using targeted
emails that pick up characteristics of online users through “cookies”
— electronic tracking messages — and other methods.”
“New regulations that would stop the exchange of electronic data due
to privacy and other concerns would affect $110 billion in revenue to
the U.S. economy and 478,000 jobs.”
Mark Twain once wrote, “Put all your eggs in one basket and then
watch that basket!”
But that’s just not a good idea in marketing. Clients who integrate
social and digital marketing and direct mail usually have far better
returns than just one media.

A reprint I wanted to Share from Tell All Marketing Blog my new favorite

January 12, 2013

Reprinted from Tell All Marketing Blog

http://tellallmarketing.com/blog

Consumers Say: Most Marketing is ‘A Bunch of B.S.’

October 24, 2012

By Ray Schultz

Consumers and marketers look at the world through different lenses.

Over half of all consumers feel that most marketing is “a bunch of B.S.,” according to a new survey by Adobe. Worse, they rank advertising and marketing among the least four valuable professions to society.

But the two sides are closer than you might think. Marketers are even more likely to place their jobs in the bottom four. And like consumers, they favor traditional media over online.

Of the consumers surveyed, 45% prefer to see ads in print magazines and 23% on their favorite TV shows. Only 11% would rather view Web ads.

And while they’re engaged in social media, they wish the networks had “dislike” buttons, not just “like.” Marketers largely feel the same way.

Meanwhile, consumers are not much moved when a friend “likes” a product on a social network.

The largest percentage, 35%, said they would do nothing. Another 20% “do not visit social networking sites.” Still, 29% would check out the product and 14% would visit its Web site.

But there’s the rub. Only 2% would buy it. And 1% would de-friend the person who liked the product.

In general, 45% of the consumers polled say that traditional media is best for marketing and advertising. Next on the list are family/friends/coworkers (36%) and consumer forums/publications (28%). While their numbers are lower, marketers put their choices in the same order.

However, marketers are more likely than consumers to favor company sites, news sites, company social media pages and industry publications are the best ad channels.

Overall, consumers pay less attention to ads than they do the speed limit. Spouses, dentists, bosses, parents, kids and teachers all get more notice. Ads in apps and games are all but ignored.

What do consumer want to see in advertising?

First, they think ads should “tell a unique story, not just try to sell something.’ They prefer videos to the written word, user product reviews to ads and in-store experiences over online.

Here are some more factoids:

  • 94% of the consumers believe marketing is strategic, compared with 98% of the marketers. The numbers are similar for the question of whether marketing drives sales.
  • 69% of consumers uses social media, compared with 83% of marketers.
  • Consumers believe that women are more susceptible to advertising than men.

Adobe surveyed 1,250 people, including 1,000 consumers and 250 marketing decision makers in the U.S.

Consumers agree that:

  • Advertisements should tell a unique story, not just try to sell—73%
  • Video is worth 1,000 words—67%
  • User product reviews are the best source of truth—67%
  • In-store experiences trump online experience—67%
  • Televisions commercials are more effective than online—66%
  • People buy what celebrities wear/like—57%
  • The Super Bowl is the best advertising opportunity of the year—57%
  • Web banner advertisements do not work—54%
  • Most marketing is a bunch of B.S.—53%
  • Beautiful advertising is more effective—51%
  • Online advertising is creepy and stalks you—46%
  • Advertising works between on women than on men—44%
  • Online advertising isn’t effective—30%
  • No one watches TV commercials anymore—27%
  • All ‘likes’ are good in social media—22%
  • Every brand needs a funny viral video—19%
  • Advertising works better on men than women—12%

The Most Important Element to Every Ad

January 6, 2013

The Headline and the Offer. Those two items are the most important elements to the ad. If you do not have one in each of you ad do not run the ad, save your money.

If you look at the ad below you can see a very strong headline to draw you to the ad. Does it work for your you. As a new element to our blog this year we are going to feature ads that work and focus on what we are describing in the blog post.

If you have favorite a favorite ad please send them our way so we can share and discuss

If you are looking for some ideas of headlines that work try some of these on for size

The Secret of Making People Like You
Five Familiar Skin Troubles — Which Do You Want To Overcome?
How I Improved My Memory In One Evening
A Challenge To Women Who Would Never Dream Of Serving Margarine
Everywhere Women Are Raving About This Amazing New Shampoo!
Six Types Of Investors — Which Group Are You In?
Does Your Child Ever Embarrass You?
The Biggest Problems You’ll Have With Most Plumbers…And How XYZ Overcomes Them All.
To People Who Want To Write — But Can’t Get Started
Buy No Desk — Until You’ve Seen This Sensation Of The Business Show

Photo: Today is the premiere of the 2013 season of Under the Influence. We launch with: "Shame: The Secret Tool of Marketing." Shame has been a selling strategy for many products for decades, but bad breath and body odours were not socially unacceptable 100 years ago. Social shame had to be cultivated by advertisers. It's a fascinating evolution.</p><br />
<p>Remember, you can follow along with all the print ads and TV commercials at cbc.ca/undertheinfluence. CBC Radio One at 11:30am in most time zones.

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

The Ten Thousand Dollar Postacard- Reprint

March 12, 2012

The Ten Thousand Dollar Postcard

March 11, 2012 • By  • In Make Money

 

I still look forward to getting good ole fashion US Mail. There is a child-like excitement about holding, opening, and reading mail. AND in the day and age of email onslaught, direct mail can make you pay attention.

About a year ago I had just moved. I kept thinking we need to get some things organized…but I kept putting it off.  Boom — the mail arrives on a Wednesday and in it is this postcard. Why did it get my attention?

I was in pain. I needed help organizing and there it was in front of me. I went on to call this organizer and spent thousands of dollars with her. She was wonderful and efficient. She, in turn, joined my 10k program to build a new business of her own and we developed a wonderful relationship.

THAT direct mail postcard generated almost $20,000.

So…think about shaking things up a bit and send some direct mail. Here are some tips to make your direct mail pieces effective:

  1. Keep the message simple. Include one pain solving statement like: Are the boxes still not unpacked? Still can’t fit in your jeans? Not enough clients to keep the doors open?
  2. Give a specific call to action. Don’t tell the reader ten different steps to take or give options. Make it like a simple road map. Examples: For a free consultation ($400 value) before January 1st call:XXX-XXX-XXXX, or Email X in the next 7 days and receive a free gift of X
  3. Make it pop! Once I put a photo of myself holding a roll of toilet paper. Consider a cool piece of art or anything that pops and makes your message stand out.
  4. A few mailers are better than one. Consider following up and have a series of mailers as opposed to just one hit.
  5. Get diverse. Think packages, postcards, envelopes, odd size postcards, or any other variation. Mix it up to get more attention and more opens.

Consider combining direct mail with other approaches like email marketing, video, and social media…lots of different touches work best.

Suzanne Evans, owner and founder of Suzanne Evans Coaching, LLC, is the tell-it-like-it-is, no fluff boss of business building. She supports, coaches, and teaches over 30,000 women enrolled in her wealth and business building programs.

Having surpassed the seven figure mark herself in just over three years, she’s coached her private clients to total revenues exceeding 8  million dollars. This year she will launch her “Global Impact Project”, a not for profit serving women worldwide in education, entrepreneurship, and equality.

For more information about Suzanne Evans, visit her website at suzanneevans.org.

Why I will never run a non direct response ads

March 3, 2012

Every mailing that RSVP Chicago does, we allow clients or their agencies to slide in non-direct response ads in our RSVP Chicago publication. And you know what happens, nothing at all. The phone does not ring, they get no calls and then we have to change the creative to be response driven.

How do we fix the ad you might ask? With a call to action, powerful headlines and benefit to the reader, message to market match with an images that speaks to the target audience. The way advertising is supposed to be done. That is how. So no more am I allowing creative that will not work to pass through our office brought to us by other agencies. Trust me I am doing all of us a favor.