Archive for the ‘email marketing’ Category

Why everyone should be a marketer

March 9, 2015

The world revolves around trade, commerce, selling and marketing. I have been involved in marketing and sales from a young age of 13 with my first business of Flyer Distribution. Since then I have been a sales person, marketer, corporate marketer, marketing educator at the Undergraduate and Graduate and then then marketer again. Here is the one thing that I have learned.

You can never take your eye off the marketing throttle, and you must have the lead flow, marketing funnel constantly being filled. Now that is easy to say but hard to do.

The simplicity of the statement the complexity of the statement. Sales is the Parent of Marketing according to Eban Pagen, marketing is sales that has been stylized across many mediums so that we can talk to many people vs 1:1.

Packaging, tools that you use, social media, traditional media, TV, direct mail, branding is is all there and should all be used.

Everything we do is marketing first and foremost.

Why I love the NCAA tournament and Why you should to

March 17, 2014

Hope springs eternal. The March Madness countdown has started. The tournament, the Cinderella Stories, you name it it all happens in this tournament.

It is also one of the best marketing case studies out their. This year, we have Warren Buffet in the mix, Mobile Marketing will play a huge part and ads are almost has expensive has the Super Bowl.

Everyone is trying to tie into the tournament. How about your business? Are you trying to tie yourself and your company to the brackets, the tournament a college? Something at the very least… like a blog post.

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

QR Codes the Hotest Marketing Tactic You Can Use Today

February 21, 2011

QR Codes Usages to Drive Business to You

 

In today’s world of Marketing the fastest growing tactic is the use of QR Codes or 2-D Bar Codes to help you the marketer or business  owner drive business to your door.

 

The QR Code was first created in Japan to be used to tell the ripeness of fruits and vegetables. And to date the fastest segment of adoption is by 18-35 males.

 

The premise of this article already assumes that the user understands what a QR code is and how to create them for your business. This article is a listing of ideas and thoughts on how to use them to increase your business.

 

1.       Drive to a mobile website

2.       Promote dishes on a menu

3.       Promote beer/wine/spirit selections

4.       Video

5.       Weekly/Monthly Specials

6.       Promote something special within the business

7.       Customer Testimonials Website Page

8.       FAQ

9.       Restaurants to use if there are long waits

10.   On post of services pieces

11.   On all collateral pieces

12.   Push people to sign up for social media sites

13.   Call now button and link to a tracking number

14.   Google Places

15.   You Tube Video (Not recommended)

16.   Link to send a text

17.   Discount and Promotions for joining mailing list

18.   Register to get physical address

19.   Reward for Joining FB,

20.   Push people to email list

21.   Link to an ecommerce Site

22.   Supplement and increase your retail space

23.   Talk about something special in the business

24.   Use to develop loyalty programs or increase enrollment in loyalty programs

25.   Have customers and Fans use to promote your business to others to grow your fan base.

26.   Customer Testimonials Videos

One of the best Email Marketing Seminar I have attended in a long time…

February 13, 2011

Dan Zarella is a rock star in my mind.  What I mean he is a rocking mark star. I loved his seminar see the seminar at http://www.hubspot.com/thanks-for-registering-the-science-of-email-marketing

The above link from Hubspot was one of the best seminars I have listened to in a long time. Enjoy it and let me know your thoughts.

Please it quotes a raper that I lover “It it don’t make dollars it don’t make sense.”