Archive for the ‘Facebook’ Category

Why I love the NCAA tournament and Why you should to

March 17, 2014

Hope springs eternal. The March Madness countdown has started. The tournament, the Cinderella Stories, you name it it all happens in this tournament.

It is also one of the best marketing case studies out their. This year, we have Warren Buffet in the mix, Mobile Marketing will play a huge part and ads are almost has expensive has the Super Bowl.

Everyone is trying to tie into the tournament. How about your business? Are you trying to tie yourself and your company to the brackets, the tournament a college? Something at the very least… like a blog post.


Does Facebook Have a Future Yes or No?

June 5, 2012

Report: Facebook Users ‘Bored,’ Ads Not Effective

David Cohenon June 5, 2012 12:00 PM

A new poll shed more doubt on the value of Facebook’s 900 million-plus users to advertisers and marketers, uncovering negative results in terms of advertising and time spent on the site.

The online survey, from Reuters/Ipsos, which drew more than 1,000 respondents, brought some alarming results, including:

  • Four out of five respondents have never bought a product or service as a result of advertising or comments on the social network.
  • 34 percent of Facebook users are spending less time on the social network compared with six months ago, while only 20 percent are spending more time on it. The rest (46 percent) said their time spent on Facebook had not changed.
  • Of the 34 percent who said they were spending less time on Facebook, the reason cited most often was that the site is “boring,” “not relevant,” or “not useful.”
  • 44 percent said Facebook’s troubled initial public offering left them with a less favorable opinion of the company, and 46 percent said the Facebook IPO made them more wary of investing in the stock market in general.
  • Nearly 40 percent said they use Facebook every day.
  • 21 percent did not have Facebook accounts.

eMarketer found in a February study of its own that email marketing and direct-mail marketing influenced consumer decisions more than Facebook advertising, and Analyst Debra Williamson told Reuters:

It shows that Facebook has work to do in terms of making its advertising more effective and more relevant to people.

On the flip side, looking at the recent decision by General Motors to pull $10 million worth of advertising off the social network, Nielsen President of Global Media Products and Advertiser Solutions Steve Hasker cautioned that the success rate of a campaign was dependent upon the product or service it is promoting, telling Reuters:

If you are advertising Porsche motor cars and you can get 20 percent of people to make a purchase, that’s an astonishingly high conversion rate. If you are selling instant noodles, maybe it’s not.

As far as the issue of boredom, Gartner Analyst Ray Valdes pointed to the constant cycle of change at Facebook, including the introduction of timeline and its $1 billion acquisition of photo-sharing application Instagram, telling Reuters:

Facebook continuously has the challenge of Facebook fatigue, of the novelty factor wearing off, and therefore, they have to introduce new kinds of interaction.

Readers: Do you think the flurry of changes Facebook has been making of late will be able to stem the tide and reverse some of the negative trends found in the results of this poll?

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Disruptive Solutions What is next on the horizon

January 29, 2012

I have been thinking a ton lately about disruptive solutions and what may be next on the horizons especially for SMB marketplace. Groupon hit the world by storm, does it have long-term legs can it go the distance? Time will tell for both business and the marketplace. Obviously Amazon continues to change the way we shop. Methods changed Soap (talk about changing a commoditized product). What is next out there? What needs disruptive change.. Do we even know or does it just hit us and then hit a tipping  point.

I spend most of my time in the Small to Medium size business (SMB’s) and we think every day how can we help them get their marketing message to their target audience and grow you revenues. For some it is about survival for others it is about going to the next level. But every day we try to come up with solutions that will help them. But what I want to come up with is what is really disruptive what will really change the world of marketing for the good. Or maybe there is not one

Interesting Addition to Amazon’s Review Process

November 25, 2011

In looking at some items on Amazon the other day, I noticed the button on Verified Purchaser Review and I fell in love with it immediately. The biggest complainant/question that most people have with Amazon reviews (in fact all Review Websites) is that most  people who review a book are plugs, they have not purchases the book and our nothing more than a friend of the author or have an axe to grind with the book or product.

However this is now all gone away. Well done Amazon, Yelp maybe you can learn a thing or two from just. Just a thought.