Archive for the ‘Lead Generation’ Category

Why everyone should be a marketer

March 9, 2015

The world revolves around trade, commerce, selling and marketing. I have been involved in marketing and sales from a young age of 13 with my first business of Flyer Distribution. Since then I have been a sales person, marketer, corporate marketer, marketing educator at the Undergraduate and Graduate and then then marketer again. Here is the one thing that I have learned.

You can never take your eye off the marketing throttle, and you must have the lead flow, marketing funnel constantly being filled. Now that is easy to say but hard to do.

The simplicity of the statement the complexity of the statement. Sales is the Parent of Marketing according to Eban Pagen, marketing is sales that has been stylized across many mediums so that we can talk to many people vs 1:1.

Packaging, tools that you use, social media, traditional media, TV, direct mail, branding is is all there and should all be used.

Everything we do is marketing first and foremost.

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Why are Direct Mail Still Rocks for SMB’s

November 20, 2013

A great post from Allen Rosen’s Fall Newsletter

 

“Online marketing, which includes electronic ads, targeted emails and
revenues from selling information to brokers, is about a $62 billion
industry.”
Kenneth Roseborough, owner of Money Mailer in Maryland reports
that “People get caught up in the digital age, but they find they have
to go back to paper. A lot of people want to see something in their
hand like a coupon, and not just an electronic image on their
smartphone or other device.
“Coupons are particularly effective as customers seek better value in
leaner times.”
There’s another reason to use direct mail. The study says, “The
electronic advertising industry has come under fire recently as
officials and others cite concerns over privacy in using targeted
emails that pick up characteristics of online users through “cookies”
— electronic tracking messages — and other methods.”
“New regulations that would stop the exchange of electronic data due
to privacy and other concerns would affect $110 billion in revenue to
the U.S. economy and 478,000 jobs.”
Mark Twain once wrote, “Put all your eggs in one basket and then
watch that basket!”
But that’s just not a good idea in marketing. Clients who integrate
social and digital marketing and direct mail usually have far better
returns than just one media.

The Where of your Business

November 17, 2013

Where is your business? Where should your business be? Where do you want your business to go? Where should your business be going? Where does your mission want you to go? Where do you sell to your customers? Where do they buy? Where should your business go? Where do their customers buy? Where should your business be? Where should you be with your business?

The Where of Your Business

November 17, 2013

The Where if your business. Where do you customers buy your product? Where do they consume your product? Where do their customers use your product? Where do you sell your product? Where do you want to sell your product? Where should your product be sold? Where do you want to take your business? Where do your customers want you to take your business? Where do your serve your customers?

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Why Most Print Ads and Direct Mail Ads Fail

February 25, 2012

We look at thousands of ads every days has Americans, some a good, some really bad and most are bland. When we are RSVP evaluate ads the most common mistake that I see will be outlined in the  following blogs. Correct these in your advertising and watch your response skyrocket.
1. No compelling headline. Our worse, the name of the company. Grab the attention of the reader with your headline and capture them and draw then into your copy and ad. David Olgivy stated that the reader is 5 times more likely to read your headline than anything else in your ad.

Look at the newspaper, magazine, National Inquiry etc and read only the headlines, see which ones work, which one don’t and ask why. If you find words that you like then keep a file of them. If you find headlines that work keep a file of those.

If you would like an free evaluation of your ads send them to me at nick@rsvpchicago.com or call me at 847-939-6065

Disruptive Solutions What is next on the horizon

January 29, 2012

I have been thinking a ton lately about disruptive solutions and what may be next on the horizons especially for SMB marketplace. Groupon hit the world by storm, does it have long-term legs can it go the distance? Time will tell for both business and the marketplace. Obviously Amazon continues to change the way we shop. Methods changed Soap (talk about changing a commoditized product). What is next out there? What needs disruptive change.. Do we even know or does it just hit us and then hit a tipping  point.

I spend most of my time in the Small to Medium size business (SMB’s) and we think every day how can we help them get their marketing message to their target audience and grow you revenues. For some it is about survival for others it is about going to the next level. But every day we try to come up with solutions that will help them. But what I want to come up with is what is really disruptive what will really change the world of marketing for the good. Or maybe there is not one

What is happening with Daily Deal Sites? Like we did not see this coming…

September 3, 2011

This week, Facebook Closed down their daily deal site and services, the Chicago Tribune closed down their daily deal site. Living Social and Groupon saw limited visits to their sites. Groupon stated that they will cut their marketing expenditure to $0.00 to get to profitability in 3 year??? Really cutting your sales and marketing expense to nothing is going to get you to profitability.  Are daily deal sites a passing fad. Were they ever really a business model

Now don’t get me wrong, I think some of the deals were great for the customers, and probably a great way for cash infusion for cash strapped small business. But the downstream consequences of these deals needed to be thought through. What was our acquisition cost per customer. What was the long-term position of this to our business and our brand. Will we keep the customer that we acquire, if so what percentage is acceptably for me to make money.

For the business that were started what is the long-term strategy? What is our competitive distinction and differention? How will we make money in this competitive environment? How will acquire new customer and build our consumer database?

At the end of the day, the daily deal site was a great idea but the question is for who. And was it ever really more than a lead generation model or sampling for the year 2011.

QR Codes the Hotest Marketing Tactic You Can Use Today

February 21, 2011

QR Codes Usages to Drive Business to You

 

In today’s world of Marketing the fastest growing tactic is the use of QR Codes or 2-D Bar Codes to help you the marketer or business  owner drive business to your door.

 

The QR Code was first created in Japan to be used to tell the ripeness of fruits and vegetables. And to date the fastest segment of adoption is by 18-35 males.

 

The premise of this article already assumes that the user understands what a QR code is and how to create them for your business. This article is a listing of ideas and thoughts on how to use them to increase your business.

 

1.       Drive to a mobile website

2.       Promote dishes on a menu

3.       Promote beer/wine/spirit selections

4.       Video

5.       Weekly/Monthly Specials

6.       Promote something special within the business

7.       Customer Testimonials Website Page

8.       FAQ

9.       Restaurants to use if there are long waits

10.   On post of services pieces

11.   On all collateral pieces

12.   Push people to sign up for social media sites

13.   Call now button and link to a tracking number

14.   Google Places

15.   You Tube Video (Not recommended)

16.   Link to send a text

17.   Discount and Promotions for joining mailing list

18.   Register to get physical address

19.   Reward for Joining FB,

20.   Push people to email list

21.   Link to an ecommerce Site

22.   Supplement and increase your retail space

23.   Talk about something special in the business

24.   Use to develop loyalty programs or increase enrollment in loyalty programs

25.   Have customers and Fans use to promote your business to others to grow your fan base.

26.   Customer Testimonials Videos