Archive for the ‘Marketing’ Category

Why everyone should be a marketer

March 9, 2015

The world revolves around trade, commerce, selling and marketing. I have been involved in marketing and sales from a young age of 13 with my first business of Flyer Distribution. Since then I have been a sales person, marketer, corporate marketer, marketing educator at the Undergraduate and Graduate and then then marketer again. Here is the one thing that I have learned.

You can never take your eye off the marketing throttle, and you must have the lead flow, marketing funnel constantly being filled. Now that is easy to say but hard to do.

The simplicity of the statement the complexity of the statement. Sales is the Parent of Marketing according to Eban Pagen, marketing is sales that has been stylized across many mediums so that we can talk to many people vs 1:1.

Packaging, tools that you use, social media, traditional media, TV, direct mail, branding is is all there and should all be used.

Everything we do is marketing first and foremost.


Why I love the NCAA tournament and Why you should to

March 17, 2014

Hope springs eternal. The March Madness countdown has started. The tournament, the Cinderella Stories, you name it it all happens in this tournament.

It is also one of the best marketing case studies out their. This year, we have Warren Buffet in the mix, Mobile Marketing will play a huge part and ads are almost has expensive has the Super Bowl.

Everyone is trying to tie into the tournament. How about your business? Are you trying to tie yourself and your company to the brackets, the tournament a college? Something at the very least… like a blog post.

Why are Direct Mail Still Rocks for SMB’s

November 20, 2013

A great post from Allen Rosen’s Fall Newsletter


“Online marketing, which includes electronic ads, targeted emails and
revenues from selling information to brokers, is about a $62 billion
Kenneth Roseborough, owner of Money Mailer in Maryland reports
that “People get caught up in the digital age, but they find they have
to go back to paper. A lot of people want to see something in their
hand like a coupon, and not just an electronic image on their
smartphone or other device.
“Coupons are particularly effective as customers seek better value in
leaner times.”
There’s another reason to use direct mail. The study says, “The
electronic advertising industry has come under fire recently as
officials and others cite concerns over privacy in using targeted
emails that pick up characteristics of online users through “cookies”
— electronic tracking messages — and other methods.”
“New regulations that would stop the exchange of electronic data due
to privacy and other concerns would affect $110 billion in revenue to
the U.S. economy and 478,000 jobs.”
Mark Twain once wrote, “Put all your eggs in one basket and then
watch that basket!”
But that’s just not a good idea in marketing. Clients who integrate
social and digital marketing and direct mail usually have far better
returns than just one media.

The Where of your Business

November 17, 2013

Where is your business? Where should your business be? Where do you want your business to go? Where should your business be going? Where does your mission want you to go? Where do you sell to your customers? Where do they buy? Where should your business go? Where do their customers buy? Where should your business be? Where should you be with your business?

The Where of Your Business

November 17, 2013

The Where if your business. Where do you customers buy your product? Where do they consume your product? Where do their customers use your product? Where do you sell your product? Where do you want to sell your product? Where should your product be sold? Where do you want to take your business? Where do your customers want you to take your business? Where do your serve your customers?

Talk, Talk, Talk, Talk the old marketing model

October 24, 2013

The old marketing model is over, I call it the Talk, Talk, Talk, Talk, Talk model where all companies do is have their marketing and sales departments talk at their potential customers. This model can not work in today’s 24.7.365 world were we can communicate at anytime with any person. So insteand of talking at your customers, engage them in conversations. Have meaningful thoughts and conversations with them, really try to solve their problems, fill their needs or think of solutions to porblems that they did not even know that they had

The Most Important Element to Every Ad

January 6, 2013

The Headline and the Offer. Those two items are the most important elements to the ad. If you do not have one in each of you ad do not run the ad, save your money.

If you look at the ad below you can see a very strong headline to draw you to the ad. Does it work for your you. As a new element to our blog this year we are going to feature ads that work and focus on what we are describing in the blog post.

If you have favorite a favorite ad please send them our way so we can share and discuss

If you are looking for some ideas of headlines that work try some of these on for size

The Secret of Making People Like You
Five Familiar Skin Troubles — Which Do You Want To Overcome?
How I Improved My Memory In One Evening
A Challenge To Women Who Would Never Dream Of Serving Margarine
Everywhere Women Are Raving About This Amazing New Shampoo!
Six Types Of Investors — Which Group Are You In?
Does Your Child Ever Embarrass You?
The Biggest Problems You’ll Have With Most Plumbers…And How XYZ Overcomes Them All.
To People Who Want To Write — But Can’t Get Started
Buy No Desk — Until You’ve Seen This Sensation Of The Business Show

Photo: Today is the premiere of the 2013 season of Under the Influence. We launch with: "Shame: The Secret Tool of Marketing." Shame has been a selling strategy for many products for decades, but bad breath and body odours were not socially unacceptable 100 years ago. Social shame had to be cultivated by advertisers. It's a fascinating evolution.</p><br />
<p>Remember, you can follow along with all the print ads and TV commercials at CBC Radio One at 11:30am in most time zones.

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Why Most Print Ads and Direct Mail Ads Fail

February 25, 2012

We look at thousands of ads every days has Americans, some a good, some really bad and most are bland. When we are RSVP evaluate ads the most common mistake that I see will be outlined in the  following blogs. Correct these in your advertising and watch your response skyrocket.
1. No compelling headline. Our worse, the name of the company. Grab the attention of the reader with your headline and capture them and draw then into your copy and ad. David Olgivy stated that the reader is 5 times more likely to read your headline than anything else in your ad.

Look at the newspaper, magazine, National Inquiry etc and read only the headlines, see which ones work, which one don’t and ask why. If you find words that you like then keep a file of them. If you find headlines that work keep a file of those.

If you would like an free evaluation of your ads send them to me at or call me at 847-939-6065