Archive for the ‘postcards’ Category

Why everyone should be a marketer

March 9, 2015

The world revolves around trade, commerce, selling and marketing. I have been involved in marketing and sales from a young age of 13 with my first business of Flyer Distribution. Since then I have been a sales person, marketer, corporate marketer, marketing educator at the Undergraduate and Graduate and then then marketer again. Here is the one thing that I have learned.

You can never take your eye off the marketing throttle, and you must have the lead flow, marketing funnel constantly being filled. Now that is easy to say but hard to do.

The simplicity of the statement the complexity of the statement. Sales is the Parent of Marketing according to Eban Pagen, marketing is sales that has been stylized across many mediums so that we can talk to many people vs 1:1.

Packaging, tools that you use, social media, traditional media, TV, direct mail, branding is is all there and should all be used.

Everything we do is marketing first and foremost.

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The Where of your Business

November 17, 2013

Where is your business? Where should your business be? Where do you want your business to go? Where should your business be going? Where does your mission want you to go? Where do you sell to your customers? Where do they buy? Where should your business go? Where do their customers buy? Where should your business be? Where should you be with your business?

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

Marketing March Madness with My Brackets for Marketing Success

March 14, 2012

RSVP March Madness Marketing Brackets

Here are my favorite Marketing Tactics all set up in bracketology lets see who wins

The Ten Thousand Dollar Postacard- Reprint

March 12, 2012

The Ten Thousand Dollar Postcard

March 11, 2012 • By  • In Make Money

 

I still look forward to getting good ole fashion US Mail. There is a child-like excitement about holding, opening, and reading mail. AND in the day and age of email onslaught, direct mail can make you pay attention.

About a year ago I had just moved. I kept thinking we need to get some things organized…but I kept putting it off.  Boom — the mail arrives on a Wednesday and in it is this postcard. Why did it get my attention?

I was in pain. I needed help organizing and there it was in front of me. I went on to call this organizer and spent thousands of dollars with her. She was wonderful and efficient. She, in turn, joined my 10k program to build a new business of her own and we developed a wonderful relationship.

THAT direct mail postcard generated almost $20,000.

So…think about shaking things up a bit and send some direct mail. Here are some tips to make your direct mail pieces effective:

  1. Keep the message simple. Include one pain solving statement like: Are the boxes still not unpacked? Still can’t fit in your jeans? Not enough clients to keep the doors open?
  2. Give a specific call to action. Don’t tell the reader ten different steps to take or give options. Make it like a simple road map. Examples: For a free consultation ($400 value) before January 1st call:XXX-XXX-XXXX, or Email X in the next 7 days and receive a free gift of X
  3. Make it pop! Once I put a photo of myself holding a roll of toilet paper. Consider a cool piece of art or anything that pops and makes your message stand out.
  4. A few mailers are better than one. Consider following up and have a series of mailers as opposed to just one hit.
  5. Get diverse. Think packages, postcards, envelopes, odd size postcards, or any other variation. Mix it up to get more attention and more opens.

Consider combining direct mail with other approaches like email marketing, video, and social media…lots of different touches work best.

Suzanne Evans, owner and founder of Suzanne Evans Coaching, LLC, is the tell-it-like-it-is, no fluff boss of business building. She supports, coaches, and teaches over 30,000 women enrolled in her wealth and business building programs.

Having surpassed the seven figure mark herself in just over three years, she’s coached her private clients to total revenues exceeding 8  million dollars. This year she will launch her “Global Impact Project”, a not for profit serving women worldwide in education, entrepreneurship, and equality.

For more information about Suzanne Evans, visit her website at suzanneevans.org.